Personally, I don't like the idea of changing the names for these combinations of letters and numers. I don't understand why it is perceived that any brand that wants to be taken seriously needs to do this. I can never remember which Lexus is which or which Infinity is which. I'm pretty sure the buying public had a clearer idea in their head of what a Hyundai Getz, Elantra, Tucson or Santa Fe were like, than with the i20, i30, ix35, ix45... it's confusing
The reason they resort to simple #'s and letters is that it's cheaper to market a "brand" like GE or Lexus or Whirlpool than it is to create an image for each separate model. Same reason home appliances are marketed under a single brand with each model having a different model #. It does however detract from the character of the specific unit, and cause it to lose it's identity or charasma. You'll see more of this a car companies get smaller.
6 comments:
..not to be confused with the FX35..
Smart move. They do away with stupid names. These guys are walking the talk like a premium brand.
What will the new Portofino be called over there?
The Tuscon= ix35, Santa Fe=ix45, Veracruz= ix55
It slots between the Santa Fe and Veracruz, so will it be called the ix40? It is Sonata based after all....
feed oy your people fi first
Personally, I don't like the idea of changing the names for these combinations of letters and numers. I don't understand why it is perceived that any brand that wants to be taken seriously needs to do this. I can never remember which Lexus is which or which Infinity is which. I'm pretty sure the buying public had a clearer idea in their head of what a Hyundai Getz, Elantra, Tucson or Santa Fe were like, than with the i20, i30, ix35, ix45... it's confusing
The reason they resort to simple #'s and letters is that it's cheaper to market a "brand" like GE or Lexus or Whirlpool than it is to create an image for each separate model. Same reason home appliances are marketed under a single brand with each model having a different model #. It does however detract from the character of the specific unit, and cause it to lose it's identity or charasma. You'll see more of this a car companies get smaller.
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